PARKSIDE

As a Senior UX Designer, I played a key role in shaping a comprehensive, scalable design system for the global PARKSIDE website. I contributed across the entire workflow — from user research and wireframing to high-fidelity prototyping, component libraries, and design documentation — ensuring a consistent and adaptable UI framework across 32 localized markets.

My work extended beyond the core platform, adapting the system for email newsletters, landing pages, and digital campaign assets, supporting a unified brand experience across channels. By collaborating closely with product owners, developers, and regional teams, I helped ensure a smooth rollout and laid the foundation for a future-proof, system-driven digital ecosystem.

Building a Scalable Design System for a Unified Digital Experience

This project went far beyond the global website redesign. I worked on a scalable design system that not only defined core UI components and interaction patterns, but also supported specialized applications — from a dynamic product configurator to interactive brand activations such as a customer quiz.

To ensure consistency across the entire digital ecosystem, the design principles and components were extended to email marketing, including the concept and UX flow of the newsletter sign-up, as well as modular templates for campaigns and automated journeys.

These system-driven solutions created a cohesive, adaptable foundation that allows the brand to scale efficiently while maintaining a unified user experience across all digital touchpoints.